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Dur Doux pronounced (dur “do”), translates to Hard/Soft. The label was built on the concept of wearability with an avant-garde sensibility. The brand’s signature consists of unexpected shapes, details, and fabrics. The essence is strong, sensual, and feminine and gives a powerful edge to sophistication. A unique balance is created through the interplay of hard and soft elements. For SS22, the vision is joyful and artistic.
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